INTRODUCING THE
AFFILIATE PR EXPERT SERIES
Get exclusive insight from experts on all sides of the affiliate environment.
Learn more
PUBLIC RELATIONS AS WE KNOW IT’S CHANGING
If you feel like the rules of PR are changing but don’t know exactly how to play the new game, you’re not alone.
More and more as publicists, marketers and brand owners we are getting the feedback that PR is becoming pay-to-play and affiliate/performance/commerce content needs to be part of your brand or client’s brand strategy.
AFFILIATE PR EXPERT SERIES
The Affiliate PR Expert Series is a conversation series that provides insight from experts on all sides of the affiliate environment on how you can ensure your brand and client’s brands are ahead of their competitors in the new media landscape.
STAY AHEAD IN PR AND MARKETING
A Series Tailored for Industry Leaders
The Affiliate PR Expert Series has been designed with publicists, marketers and brand owners in mind who want to ensure they are ahead of the changing editorial and content commerce media landscape.
EXPERT STRATEGIES FROM TOP AFFILIATE PROFESSIONALS
Gain Actionable Insights
We have brought together eight experts from all sides of the affiliate world to share exactly how to navigate these changes in your PR and marketing strategies. In this expert series you will gain exclusive insight from the affiliate network, publisher, brand and content creator points of view and walk away with actionable knowledge for your brand or clients.
Who is the series for?
✓ AGENCY PUBLICISTS
Who are looking to upskill their professional knowledge and ensure they are ahead of PR trends to deliver the best results for clients.
✓ BRAND MARKETERS WHO MANAGE PR AND MARKETING STRATEGIES ON BEHALF OF THEIR EMPLOYERS
Who are looking to advance their own knowledge and position their brand ahead of competitors.
✓ BRAND OWNERS & FOUNDERS
Who want to be ahead of changing marketing trends and ensure their team has the latest insight into PR best practice.
The Foundations Of Content Commerce
LESSON ONE
Connecting With Publishers
LESSON Two
Data Driven PR Campaigns
LESSON THREE
Affiliate PR In The Contemporary Media Landscape
LESSON FOUR
The Balance Of Editorial vs Affiliate PR Content
LESSON FIVE
Pitching To Shopping Editors
LESSON SIX
Seasonal Opportunities & Smart Partnerships
LESSON Seven
The Case Study: July Luggage
LESSON EIGHT
The Content Creator - Affiliate Partnerships In Content Creation
Session nine
Lesson Overview
#1 - The Foundations Of Content Commerce
#2 - Connecting With Publishers
#3 - Data Driven PR Campaigns
#4 - Affiliate PR In The Contemporary Media Landscape
#5 - The Balance Of Editorial vs Affiliate PR Content
#6 - Pitching To Shopping Editors
#7 - Seasonal Opportunities & Smart Partnerships
#8 - The Case Study: July Luggage
#9 - The Content Creator - Affiliate Partnerships In Content Creation
Get the series:
✓ LISTEN AT YOUR OWN PACE
✓ EXCLUSIVE EXPERT INSIGHTS
✓ ACTIONABLE TIPS TO GET STARTED
Price $199
Content Pillars
1. The Networks
IMPACT.COM, SKIMLINKS, LINKBY
The foundations of content commerce start here. Hear from the experts creating the foundation that this new PR world is built upon. Understand who is who in the affiliate zoo, why the industry is changing, how you can take the first actionable steps in affiliate pr activity and how to connect with the right publishers.
2. The Publishers
The expert insight we all want - how do we get our brands or clients published in the affiliate PR space. Learn how publishers use affiliate and performance PR as part of their daily content strategy, how they consider pitches, what and who you should be pitching and what you need to know to get your brands or clients across the line.
3. The Case Studies
Once you’ve heard from the networks and publishers, learn how to put it all together. July Luggage is a leader in the affiliate PR space and Head of PR Lily Rayner talks through how she plans and pitches for affiliate coverage for the brand as part of her day to day, discusses key wins and learnings in her years of doing so, and shares actionable tips on how PRs can do the same.
Then, hear from content creator Tina Abeysekara who has been creating social media content for brands under affiliate agreements for a decade. Tina discusses how brands can leverage affiliate agreements to work with content creators to boost their marketing activity and how she works with publicists and brands to ensure ROI on all campaigns.
